It all started as a light hearted slight at the perceived pretentiousness of coffee people.

It evolved into a series of small businesses and projects that address the changes that we want to see in the coffee community.

Our focus is better coffee, we achieve this through collaboration, education, innovation and most of all passion.

The Village Snob

A stylish coffee cart situated on the banks of the Whanganui River. 

With outdoor seating and a picturesque vista, its coffee with a view.

The Snobby Collective

Not Your Ordinary Coffee Subscription

We want to tell you a story

A story of culture, people and lives of the coffee producers.

With insight comes understanding, with understanding comes change.

We suggest you get a coffee 

for this one

Our monthly subscription provides you with a single origin coffee and it’s insightful back story.

Roasted for filter and personally tested for multiple soft brewing methods,

We are your premium New Zealand coffee subscription box for black coffee lovers.

Every month a different coffee, a different New Zealand roaster.

All united by our commitment to changing the lives of coffee producers, one harvest at a time.

Summer of DIS - Loyalty

A celebration of coffee and street art culture 

in the River City