It all started as a light hearted slight at the perceived pretentiousness of coffee people.
It evolved into a series of businesses and projects that address the changes that we want to see in the coffee community.
Our focus is better coffee, we achieve this through collaboration, education, innovation and most of all passion.
Our latest blog.
What's happened to The North Island Coffee Festival,
Summer of DiS-Loyalty and more
The Snobby Collective
Experience and understand the worlds best coffees.
We Select single origin coffees with story and provenance
from New Zealand's top roasteries and supply them to you monthly.
Understand the context of the coffee you are drinking
while learning about the processes, regions and flavours.