In 1967 San Francisco had the Summer of Love; in 2019 Whanganui will have the Summer of Dis-loyalty
The Summer of Love brought people together as part of the hippy movement and the Summer of Dis-loyalty is also about collaboration, exploration and love. Love of coffee, love of art and love of Whanganui, that is.
Sue Dudman talks to Summer of Dis-loyalty co-ordinator Paul Harris of The Village Snob, David Morgan of Origins Cafe, and Hospitality New Zealand regional manager Adam Parker to find out why they want people to get disloyal.
Whanganui is experiencing coffee's "third wave" and a group of local coffee lovers want people to learn more about it and what Whanganui has to offer.
That's why they've got involved in the Summer of Dis-loyalty, a different take on a loyalty card where card holders are rewarded for being disloyal.
Starting on Sunday, December 1, five Whanganui coffee outlets will distribute the cards which require holders to buy a coffee at each cafe before receiving their "reward" (a free coffee at their choice of the participating cafes).
Why would business owners be keen on sending their customers elsewhere?
"We want to bring the community together and get people moving around the city to visit small, progressive coffee businesses and see a touch of street art, like the Whanganui Walls," Harris said.
"We want to get people enjoying some of the beauty Whanganui has and to be able to market that to visitors. Come and check out what Whanganui has to offer in different corners of the city and get a feel for the vibe the city has.
"There are coffee businesses with an individual vibe. We are very habitual [about buying coffee] so this will mix it up and add a bit of spice to it."
Cafe owners often helped each other out and were seen working in other establishments, Harris said.